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Media ecology
According to the (Media Ecology Association ),〔(【引用サイトリンク】url=http://www.media-ecology.org/media_ecology/index.html )〕 media ecology theory centers on the principles that technology not only profoundly influences society, it also controls virtually all walks of life; it is a study of how media and communication processes affect human perception and understanding. Ecology in this context refers to the environment in which the medium is used - what they are and how they affect society.〔 The theoretical concepts were proposed by Marshall McLuhan in 1964,〔 while the term ''media ecology'' was first formally introduced by Neil Postman in 1968.
To strengthen this theory, McLuhan and Quentin Fiore further claimed that it is the media of the epoch that defines the essence of the society, which correspond to the dominant mode of communication of the time respectively.〔 McLuhan argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. To understand how media effect large structural changes in human outlook, McLuhan classified media as either 'hot' or 'cool'.〔 Additionally, McLuhan with his son Eric McLuhan expanded the theory in 1988 by developing a way to look further into the effects of technology on society, through the the tetrad ''laws of media''. They offer the tetrad as an organized concept that allows people to know the laws of media and the past, present and future effects of media.
Media ecology is a contested term within media studies for it has different meanings in European and North American contexts. The North American definition refers to an interdisciplinary field of media theory and media design involving the study of media environments. The European version of media ecology is a materialist investigation of media systems as complex dynamic systems.
==Background==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Media ecology」の詳細全文を読む
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